Post by corine43 on Mar 22, 2024 7:16:26 GMT -5
We created strategies for our clients to grow based on this information and they did. I then went to work for Shure, an internet startup, and Bell + Howell in a product marketing, product development, and project management capacity. As a result, B2B is where all my experience has been and, considering that most agencies are focused on B2C and dabble in B2B, they lack effective strategies to effectively serve their B2B clients and fail to generate results in terms of demand capture and generation, lead generation, and sales. To make matters worse, many agencies do some really silly things on social media for their B2B clients.
This is why we feel that B2B is a massively USA Email List underserved market. That’s why we targeted B2B for Innovaxis and we’ve really excelled there. Q. What marketing concerns do you hear most often from business owners curious about what you do? It often boils down to the fact that a design-first, project-based approach to marketing doesn’t generate the results they really want: increasing the value of their business. The problem is usually one of two things: They’ve thrown a lot of money at marketing and it’s not working because they’ve taken an opportunistic, rifle-shot approach instead of a holistic and strategic approach to marketing, or They’ve never prioritized marketing in the first place, instead focusing on traditional sales teams, show attendance, and advertising Q.
What are some of the most common misconceptions about B2B marketing that you hear when speaking with prospects? The misconceptions are more about what they think they need. I remember one client who said, “We need to do blogging.” Others will say “We need a new web page.” It’s not a web page, or blogging, it’s your entire online presence. It’s the digital version of all your thought leadership. It’s your 24/7 salesperson and can be your biggest lead generator you have if it resonates with prospects and pulls them in. There’s a lack of understanding of branding vs. a brand story process.
This is why we feel that B2B is a massively USA Email List underserved market. That’s why we targeted B2B for Innovaxis and we’ve really excelled there. Q. What marketing concerns do you hear most often from business owners curious about what you do? It often boils down to the fact that a design-first, project-based approach to marketing doesn’t generate the results they really want: increasing the value of their business. The problem is usually one of two things: They’ve thrown a lot of money at marketing and it’s not working because they’ve taken an opportunistic, rifle-shot approach instead of a holistic and strategic approach to marketing, or They’ve never prioritized marketing in the first place, instead focusing on traditional sales teams, show attendance, and advertising Q.
What are some of the most common misconceptions about B2B marketing that you hear when speaking with prospects? The misconceptions are more about what they think they need. I remember one client who said, “We need to do blogging.” Others will say “We need a new web page.” It’s not a web page, or blogging, it’s your entire online presence. It’s the digital version of all your thought leadership. It’s your 24/7 salesperson and can be your biggest lead generator you have if it resonates with prospects and pulls them in. There’s a lack of understanding of branding vs. a brand story process.
